Generation Z’s Intention toward Cash Waqf: The Moderating Role of Waqf Literacy within an Extended TPB Framework
DOI:
https://doi.org/10.58352/tis.v51i1.1001Keywords:
TBP theory, trust, Religion, Literacy, Cash Waqf, PLS-SEMAbstract
This study aims to analyze the factors that shape Generation Z's intention to use cash waqf. To achieve this aim, the theory of planned behavior (TBP) was utilized as the base theory and two main constructs, trust and religiosity, were integrated within the model. Moreover, this study analyzes the moderating role of cash waqf literacy in the relationship between attitude and behavioral intention. Data were gathered from Muslim Generation Z in Pakistan using a survey questionnaire. The collected data were analyzed using the PLS-SEM technique. The results showed that all the variables had a significant effect on intention, except for perceived behavioral control and religiosity, which were not significantly associated. Moreover, cash waqf literacy moderates the association between trust, religiosity, and TBP. The outcome of this research is beneficial for Waqf institutions, Islamic financial organizations, policymakers, and practitioners, as it will help them better understand the key determinants that shape the intentions of Generation Z’s.
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