Influence of Religious Factor on the Attitudes towards the Advertisements of Family Planning

Abstract

Television advertisements play an important to reduce the gap between population growth and contraceptives. It is evident that people who watch advertisements about family planning adopt contraceptives as compare to those people who do not watch family planning advertisements. But almost 75% of viewers from Pakistan have shown negative attitudes towards the advertisements for the use of contraceptives. Contraceptives are adopted all over the globe where these family planning campaigns are watched and help to minimize and lower the knowledge gap about the use of different contraceptives. The major purpose of this research work was to see the impact of religious factors on attitudes and behavior towards the use of contraceptives. The cross-sectional study research was implied for this purpose and data was collected from 525 persons of different cities in Pakistan. Snowball sampling technique was used for this study through a personal administrated method, knowing the findings and testing the hypothesis in this study researcher used (PLS-SEM) partial least square structure equation modeling for this purpose. This research study shows that religious beliefs have a greater influence on the attitudes & behavior toward advertisements, while the